the destination domain is not regionally/globally recognized by a typical recipient)- best to remove them, as filters may think of it as a phishing attempt.ДЄs for list management, revise how you are managing it from acquisition to exit. Even better if the recipient adds your address to their safe list.ДЇrom a coding perspective, if you have any 3rd party links within your email that do not link to a reputable source (i.e. If the recipient engages in a positive way such as Opens, Clicks, Marks the message as Not Spam, mailbox providers will respect that decision. Specifically, remember what expectations you set for the recipient when they were signing up. You can do so by starting with content, code, followed by how you manage your mailing list, as well as how well you are complying with deliverability best practices.Д¬ontent, for example, means creating content that is relevant and engaging for the recipient.

The short answer is to revise your email marketing program.

But there is no need to panic, and while a tiny portion of this is an actual false positive, most of the time marketers just need to do a bit of work to revise and differentiate themselves from spammers as legitimate senders. So this means that it is the senderвЂ™s responsibility to follow best practices, as, in turn, it proves to mailbox providers that your messages are legitimate.ДЄs a sender, you may have experienced this occasionally, usually in the form of a drop in metrics such as delivered and engagement rates. At Gmail for example, their existing filters block 99.9% of the spam. Whilst this sounds difficult, there is good news, and that is usually these spam filters are very accurate. Filters and spammers: marketers caught in the crossfire Given the volume, the complexity becomes exponential and fighting spam becomes a massive challenge вЂ“ and any such clues that may render a filter useless to the protection already in place equate to an opportunity to be exploited by spammers. This means that if those 1.5 billion active Gmail users receive a message each, 1.275 billion of those messages would most likely be spam.ДЇurthermore, At Gmail, by utilizing TensorFlow, a filter already on top of their existing protection, they blocked an additional 100 million additional spam messages each day on top of what they are already receiving. MвєAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam. If each of those active users sent an email on any given day, thatвЂ™s 1.5 billion emails on that day alone. For example, according to Gmail, in 2019 there are 1.5 billion active Gmail users worldwide and this is just Gmail alone. Why do you not know?ДЇirst, letвЂ™s look at the number of emails going around вЂ“ while exact figures vary, itвЂ™s easy to say that this is going to number somewhere in the billions, if not more. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause.

One of the most common questions we get asked is why is my email in the spam folder.

Where is my spam folder